Browse profiles by type. Click a card to see likes, dislikes and recommended sales approaches.
Evidence and publication.
Rejects mainstream; values authenticity and edge.
Avoids mainstream trends.
Values creativity and expression.
Dreams of own business.
Price-sensitive, enjoys finding deals.
Hands-on, practical, values durability and honesty.
Sticks to known brands.
Very limited funds.
Passionate about vehicles and performance.
Transitioning roles or industries.
Prefers cash, distrusts debt.
Development and growth.
Budget-limited, social, influenced by peers.
Earns by closing.
Researches thoroughly before buying.
Loves to win and compare.
Sells time and expertise.
Project-based, seasonal.
Willing to pay for time savings.
Senior business leader focused on results and ROI.
Designer, writer, or artist; values aesthetics and authenticity.
Uses cards for points and flexibility.
Loves doing it yourself.
Wants numbers and proof.
Loves flash sales and limited offers.
Needs accessibility and accommodation.
Time-scarce, evidence-based, status-conscious.
Left workforce early; values freedom and control.
Kids left; rediscovering time and interests.
Prioritizes sustainability and impact.
Details and experience.
Fear of missing out.
Style and brand matter; socially aware.
Numbers-driven, risk-aware, analytical.
New to category; needs guidance and reassurance.
Brand and system.
Variable income, values flexibility and independence.
Stable, process-oriented.
Low income, high future potential.
Fitness-focused, appearance and performance matter.
People and process; compliance and culture.
Focus on wellness and prevention.
Prefers low-key, at-home experiences.
Keeps systems running; values reliability and control.
Emotional, enjoys the thrill of purchase.
Buys on emotion; may regret later.
Audience and authenticity matter.
Thinks in ROI and long-term value.
Detail-oriented, risk-averse, precedent-focused.
Prefers local and small business.
Loves points, rewards, and member perks.
High income, values quality and status.
Focused on campaigns, metrics, and brand.
Discipline, loyalty, structure; values respect.
Less is more; values simplicity and intentionality.
Diverse, city life, varied tastes.
Building life in new country; cautious.
Recently wealthy; enjoying it.
Deep into a specific hobby.
Mission over money.
Empathetic, shift work, values practical benefits.
Loves hiking, camping, travel.
Fixed retirement income.
Practical family decisions.
Stretching budget for family.
Willing to pay more for better.
Rich but understated.
Commission-based, network-oriented, hustle culture.
People and placements.
Buys from people they like.
Values community, trust, and shared values.
Already bought; values consistency and recognition.
Reads everything before deciding.
Margins and operations.
Fixed income, cautious, has time to research.
Avoids uncertainty.
Limited local options; used to distance.
Switched fields; learning and adapting.
Cautious with money, values security and clarity.
Values great service and care.
Non-9-to-5; irregular schedule.
Extra income; testing ideas.
Solo income and childcare; stretched.
No dependents; discretionary spending.
Questions everything; needs proof and logic.
Wears many hats; needs practical, affordable solutions.
Busy parent juggling kids and activities.
Loves networking and people.
Entrepreneur building a new venture, time-poor and risk-aware.
Wants to be seen with the right brands.
Prefers recurring over one-time.
Budget-conscious, values education and long-term impact.
Loves new gadgets and software, stays ahead of trends.
Prefers human and simple.
Every minute counts.
Wants what's hot now.
Long-term, patient, analytical.
Remote worker; values tools and boundaries.
New to parenting, seeking reliability and value.
