Rural Resident

Likes

Delivery, phone, trust

Dislikes

In-person only, urban assumption

Recommended sales approaches

• The All-in-One One solution for everything.
• The Beta Invite to beta; early access and feedback.
• The Consultative Ask discovery questions first; position your solution as the answer to their stated needs.
• The Founder Story Personal story of why you built this.
• The Game Changer This changes everything.
• The Human Real human, not bot.
• The Innovative We're the innovative choice.
• The Invitation Invite them to an event or experience tied to the offer.
• The Mass Personalization Personalized at scale.
• The Monthly Low monthly; easy to start.
• The Premium Position as premium; price as proof.
• The Promise Clear promise of outcome.
• The Quick Fix Quick fix for immediate need.
• The Reconnect Reach out to past customers or leads.
• The Referral Loop Give discount for referring others.
• The Tagline Memorable tagline that sticks.
• The Trigger Reach out when a trigger event happens (new job, etc.).
• The Veteran Years of experience.