Side Hustler

Likes

Low risk, scalability, tools

Dislikes

All-in commitment, high cost

Recommended sales approaches

• The Analogy It's like X for Y.
• The Application Have them fill a short form; investment.
• The Assumptive Close Assume the sale: 'When would you like delivery?'
• The Curious Ask what they're looking for and mirror their language.
• The Elevator 30-second pitch; crisp and clear.
• The Feature-Benefit Every feature tied to a benefit for them.
• The Founder Story Personal story of why you built this.
• The Hand-Off Warm hand-off to a specialist or manager.
• The Handwritten Handwritten note or personal touch.
• The Local Local business or sourcing.
• The Make It Right Something went wrong; here's how we fix it.
• The One Thing Reduce to one compelling benefit.
• The Proof Numbers, logos, testimonials.
• The Question Open with a question that creates curiosity.
• The Rent Rent when you need it.
• The Roadmap Show roadmap; get them invested.
• The Safe Choice We're the safe, proven choice.
• The Script Tight script for consistency.