Loyalty Program Junkie

Likes

Points, tiers, exclusivity, rewards

Dislikes

No rewards, one-time only

Recommended sales approaches

• The Best-of-Breed We do one thing best; integrate with rest.
• The Challenge Run a challenge (e.g. 5-day); sell solution.
• The Curiosity Gap Tease information they want; offer fills the gap.
• The Hand-Off Warm hand-off to a specialist or manager.
• The Hybrid Support Bot plus human when needed.
• The Leave-Behind Leave something valuable even if they don't buy.
• The Niche Speak directly to their industry or role.
• The Package Bundle several items for one price.
• The Partner Position as partner, not vendor.
• The Proof Numbers, logos, testimonials.
• The Ready For those ready to buy now.
• The Standard This is the standard; everyone uses it.
• The Supported Great support when they need it.
• The Surprise Unexpected extra or upgrade to delight.
• The Surprise Delivery Unexpected extra in the box.
• The Unboxing Make unboxing an experience.
• The VIP Treat them as VIP; special treatment.
• The Voice Leave a voice note; more human.