Budget-Conscious Student

Likes

Discounts, student deals, free tier

Dislikes

Full price, no deals

Recommended sales approaches

• The Badge Award or certification badge.
• The Ben Franklin List pros and cons; guide to pros.
• The Community Access to a community as part of offer.
• The Concierge White-glove onboarding or support.
• The Custom Quote We'll quote based on your needs.
• The Fast Speed and performance.
• The Hand-Off Warm hand-off to a specialist or manager.
• The Hook Start with a bold claim or story hook.
• The Hybrid Support Bot plus human when needed.
• The Learning System learns and improves.
• The Loyalty Reward repeat or long-term commitment.
• The Lunch Offer to buy lunch and chat; low-pressure.
• The Niche Expert We only do this one thing; we're the best.
• The Old Friend Act like you know them from somewhere; ask about 'last time we met' and transition to offer.
• The Rent Rent when you need it.
• The Share Share or pool with others.
• The Simplifier Simplify their problem and your solution in one sentence.
• The Swap Trade in or swap old for new.
• The Trade-In Trade in; credit toward purchase.
• The Trigger-Based Offer when trigger event happens.
• The Video Personal video message instead of text.