Legal Professional

Likes

Contracts, compliance, precedent

Dislikes

Vague terms, pressure, handshake deals

Recommended sales approaches

• The Co-Create Ask them to help design the solution with you.
• The Founder Story Personal story of why you built this.
• The Full-Service We do it all for them.
• The Mutual Connection We both know X; they suggested I reach out.
• The Premium Alternative Better than the free option.
• The Standard This is the standard; everyone uses it.
• The Surprise Unexpected extra or upgrade to delight.
• The Thank You Thank them for time before asking; gratitude.