Career Changer

Likes

Support, training, proof

Dislikes

Assumptions, rigid path

Recommended sales approaches

• The Advisory Advisory board or input opportunity.
• The BAB Before-After-Bridge: where they are, where they could be, how.
• The Calendar Get them to book a slot; commitment.
• The Case Study Walk through a similar client's success.
• The Challenger Challenging the leader.
• The Comparison Chart Us vs. competitor in a chart.
• The Consistency Get a small commitment, then align the next ask with that identity.
• The Curiosity Gap Tease information they want; offer fills the gap.
• The Essential Essential for their success.
• The Foot-in-the-Door Small yes first (e.g. quick survey), then larger ask.
• The Group Discount Bring a group; everyone gets a deal.
• The Mass Personalization Personalized at scale.
• The Next Step Natural next step from where they are.
• The One-Liner Single sentence that captures the offer.
• The Quick Fix Quick fix for immediate need.
• The Reconnect Reach out to past customers or leads.
• The Scalable Grows with them.
• The Standalone No dependencies; works alone.
• The Summary Close Summarize benefits and ask for the order.
• The Swap Trade in or swap old for new.
• The Unboxing Make unboxing an experience.
• The Underdog Fighting for you against the big guys.
• The Upgrade Surprise Quietly upgrade their order or service.