Pensioner

Likes

Security, predictability, respect

Dislikes

Risk, pressure, complexity

Recommended sales approaches

• The Award-Winning Awards and recognition.
• The Busy Person Respect their time: 'I know you're busy—here's the one thing...'
• The Decoy Add a third option to make preferred choice obvious.
• The Early Bird Early adopters get a better deal.
• The Milestone Congratulate a milestone; tie to offer.
• The Mutual Connection We both know X; they suggested I reach out.
• The Number X customers, Y years, Z countries.
• The Objection Handler Address objections proactively with proof and empathy.
• The Optional Optional but valuable.
• The Supported Great support when they need it.
• The Unboxing Make unboxing an experience.
• The Volume More you buy, more you save.