Niche Hobbyist

Likes

Depth, expertise, community

Dislikes

Generic, shallow

Recommended sales approaches

• The Affiliate Let them earn by referring.
• The Application Have them fill a short form; investment.
• The Bundle Bundle for perceived value and higher ticket.
• The Co-Create Ask them to help design the solution with you.
• The Coach We coach them through it.
• The Committed For those ready to commit.
• The FOMO Others are buying; don't miss out.
• The Improv No script; adapt to each person.
• The Loss Leader One item at a loss to win the relationship.
• The Mutual Connection We both know X; they suggested I reach out.
• The Niche Expert We only do this one thing; we're the best.
• The PAS Problem-Agitate-Solve structure.
• The Ready For those ready to buy now.
• The Self-Serve They can help themselves.
• The Short-Term Short-term or flexible commitment.
• The Storytelling Tell a relatable story that leads to your product as the solution.
• The Try Before Free trial or demo to reduce risk.
• The Underdog Fighting for you against the big guys.
• The Upgrade Surprise Quietly upgrade their order or service.