Comparison Shopper

Likes

Comparisons, reviews, clear specs

Dislikes

Vague info, no comparisons

Recommended sales approaches

• The Annual Pay annually; save vs. monthly.
• The Done-For-You We do it for them.
• The Flash Sale Short window; big discount.
• The Foot-in-the-Door Small yes first (e.g. quick survey), then larger ask.
• The Give First Give value with no ask.
• The Human Touch Personal note in automated flow.
• The Lease Lease instead of buy; lower commitment.
• The Leave-Behind Leave something valuable even if they don't buy.
• The Next Step Natural next step from where they are.
• The Raving Fan Turn them into a raving fan with over-delivery.
• The Safe Choice We're the safe, proven choice.
• The Social Proof Use testimonials, case studies, and 'others like you' to persuade.
• The Story Weave product into a story.
• The Takeaway Suggest maybe it's not for them; create desire.