FOMO-Driven

Likes

Scarcity, limited, exclusive

Dislikes

Always available, common

Recommended sales approaches

• The Apology Sincere apology for a past issue; then make it right with offer.
• The Contrarian Challenge the common approach; stand out.
• The Ethical Ethical business practices.
• The Feature-Benefit Every feature tied to a benefit for them.
• The Loyalty Reward repeat or long-term commitment.
• The Must-Have Everyone needs this.
• The New Fresh and new approach.
• The Quiz Quiz that segments and recommends your offer.
• The Segment Different message per segment.
• The Trigger-Based Offer when trigger event happens.