Influencer/Content Creator

Likes

Authenticity, reach, creative freedom

Dislikes

Fake metrics, control, inauthentic

Recommended sales approaches

• The Acknowledgment Acknowledge their expertise or situation.
• The Advisory Advisory board or input opportunity.
• The Assumption Challenge Challenge a belief they hold to open mind.
• The Case Study Walk through a similar client's success.
• The Challenge Run a challenge (e.g. 5-day); sell solution.
• The Flexible Flexible to their needs.
• The Long-Term Long-term investment and relationship.
• The Positive Negative Acknowledge a downside, then outweigh with benefits.
• The Puppy Dog Let them try it with an easy return—they get attached.
• The Quiz Quiz that segments and recommends your offer.
• The Reliable Uptime and reliability.