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Recommended sales approaches

• The Application Have them fill a short form; investment.
• The Compliment Sincere compliment to open.
• The Contrarian Challenge the common approach; stand out.
• The Curious Ask what they're looking for and mirror their language.
• The Delight Delight them with unexpected value.
• The Game Changer This changes everything.
• The Humor Light humor to break tension and be memorable.
• The Mass Personalization Personalized at scale.
• The Next Step Natural next step from where they are.
• The One-Time One-time payment; own it.
• The Referral Ask Ask for a referral from a happy customer in front of them.
• The Scalable Grows with them.
• The Self-Serve They can help themselves.
• The Time Respect I know you have 2 minutes; here's the one thing.