Artist/Creative

Likes

Creative freedom, portfolio, story

Dislikes

Corporate, formulaic

Recommended sales approaches

• The Badge Award or certification badge.
• The Bundle Bundle for perceived value and higher ticket.
• The Co-Create Ask them to help design the solution with you.
• The First Step Easy first step to get started.
• The Involving Get them to touch or use the product.
• The Loss Aversion Frame around what they lose by not acting.
• The Optional Optional but valuable.
• The Reliable Uptime and reliability.
• The Reverse Ask them to sell you on why they'd say no.
• The Safe Choice We're the safe, proven choice.
• The Stat One shocking or compelling statistic.
• The Thank You Thank them for time before asking; gratitude.
• The Win-Back Special offer for lapsed customers.