Data-Driven

Likes

Metrics, A/B tests, ROI

Dislikes

Anecdotes only, no data

Recommended sales approaches

• The Accountability Accountability partner or check-in.
• The Annual Pay annually; save vs. monthly.
• The Checklist Give a checklist that includes your solution.
• The Content Valuable content first; soft CTA.
• The Ecosystem Part of a larger ecosystem.
• The First Step Easy first step to get started.
• The Handwritten Handwritten note or personal touch.
• The Invitation Invite them to an event or experience tied to the offer.
• The Joke Appropriate humor to connect.
• The Likability Be genuinely likable; people buy from people they like.
• The Make It Right Something went wrong; here's how we fix it.
• The Review Read or show a glowing review.
• The Sharp Angle When they give objection, use it as reason to buy.