Impulse Buyer

Likes

Instant gratification, limited offers, fun

Dislikes

Long deliberation, boring process

Recommended sales approaches

• The Audit Free audit; findings lead to sale.
• The Best-Kept Secret Best-kept secret in the industry.
• The Co-Create Ask them to help design the solution with you.
• The Consistency Get a small commitment, then align the next ask with that identity.
• The Curiosity Gap Tease information they want; offer fills the gap.
• The Direct Straight ask: clear, confident, no fluff.
• The Door-in-the-Face Start with a big ask, then 'compromise' to your real offer.
• The Elevator 30-second pitch; crisp and clear.
• The Event Sell in context of event or experience.
• The Follow-Up Persistent, helpful follow-up until they're ready.
• The Guarantee Strong guarantee to remove risk.
• The Likability Be genuinely likable; people buy from people they like.
• The Personalization Use their name and relevant details.
• The Pilot Propose a small pilot before full commitment.
• The Questioning Ask more questions; let them convince themselves.
• The Risk Reversal You take the risk (guarantee, trial).
• The Secret Share a 'secret' or insider angle.
• The Secure Security and compliance first.
• The Share Share or pool with others.
• The Sharp Angle When they give objection, use it as reason to buy.
• The Swap Trade in or swap old for new.
• The Unboxing Make unboxing an experience.