Tech Early Adopter

Likes

New tech, specs, exclusivity, early access

Dislikes

Outdated options, boring solutions

Recommended sales approaches

• The Alternative The alternative to the default choice.
• The Best-Kept Secret Best-kept secret in the industry.
• The Flash Sale Short window; big discount.
• The Implementer We implement for them.
• The Involving Get them to touch or use the product.
• The Mission Lead with mission; buy-in to cause.
• The Tagline Memorable tagline that sticks.
• The Upgrade Present premium option as the obvious choice.
• The Visual One strong image or diagram that sells.