Gym Bro

Likes

Results, supplements, community, before/after

Dislikes

Weak claims, no proof, boring products

Recommended sales approaches

• The Alternative The alternative to the default choice.
• The Assumption Challenge Challenge a belief they hold to open mind.
• The Best-Kept Secret Best-kept secret in the industry.
• The Calendar Get them to book a slot; commitment.
• The Elevator 30-second pitch; crisp and clear.
• The Follow-Up Persistent, helpful follow-up until they're ready.
• The Give First Give value with no ask.
• The Jingle Catchy phrase or jingle (if applicable).
• The Last Chance This is the last time I'll reach out.
• The Learning System learns and improves.
• The Milestone Congratulate a milestone; tie to offer.
• The Multivariate Test multiple elements.
• The Peer Position as a peer who found something great to share.
• The Ready For those ready to buy now.
• The Roadmap Show roadmap; get them invested.
• The Standard This is the standard; everyone uses it.