Startup Founder

Likes

Innovation, speed, flexibility, proof

Dislikes

Long contracts, enterprise bloat, slow processes

Recommended sales approaches

• The Case Study Walk through a similar client's success.
• The Contrarian Challenge the common approach; stand out.
• The Disruptor We're disrupting the old way.
• The Early Bird Early adopters get a better deal.
• The Follow-Up Value Each follow-up includes something useful.
• The Insider Tip What insiders use.
• The No-Pitch Don't pitch; just help. Sell later.
• The Objection Handler Address objections proactively with proof and empathy.
• The Promise Clear promise of outcome.
• The Questioning Ask more questions; let them convince themselves.
• The Quick Win Offer a small win first to build trust.
• The Scalable Grows with them.
• The Share Share or pool with others.
• The Upgrade Surprise Quietly upgrade their order or service.
• The Webinar Educate via webinar; offer at the end.