Early Retiree

Likes

Freedom, control, passive income

Dislikes

Lock-in, obligation, stress

Recommended sales approaches

• The Annual Pay annually; save vs. monthly.
• The Authority Lead with credentials, data, or expert endorsement.
• The Award-Winning Awards and recognition.
• The Cold Warm Reference something specific about them to show research.
• The Comparison Side-by-side: us vs. them or before vs. after.
• The Custom Custom solution for them.
• The Leave-Behind Leave something valuable even if they don't buy.
• The Likability Be genuinely likable; people buy from people they like.
• The Loss Leader One item at a loss to win the relationship.
• The Must-Have Everyone needs this.
• The One-Time One-time payment; own it.
• The Promise Clear promise of outcome.
• The Scarcity Play Limited time, limited quantity, or exclusive access.
• The Share Share or pool with others.