Franchise Owner

Likes

Systems, support, brand

Dislikes

Independent only

Recommended sales approaches

• The Acknowledgment Acknowledge their expertise or situation.
• The All-in-One One solution for everything.
• The Assessment Free assessment that reveals need.
• The Assumption Challenge Challenge a belief they hold to open mind.
• The Co-Pilot We help them do it.
• The Consistency Get a small commitment, then align the next ask with that identity.
• The Early Bird Early adopters get a better deal.
• The Game Changer This changes everything.
• The Insider Position as insider info they're getting early.
• The Late Mover Last chance before price increase.
• The Lease Lease instead of buy; lower commitment.
• The Likability Be genuinely likable; people buy from people they like.
• The Loyalty Reward repeat or long-term commitment.
• The Monthly Low monthly; easy to start.
• The Observation Comment on something you notice about them.
• The Premium Position as premium; price as proof.
• The Problem Agitation State problem, agitate, then solve.
• The Proof Numbers, logos, testimonials.
• The Reversible Easy to reverse or cancel.
• The Stat One shocking or compelling statistic.
• The Swap Trade in or swap old for new.
• The Transparent Transparent pricing and terms.
• The Underdog Fighting for you against the big guys.
• The Veteran Years of experience.