Young Parent

Likes

Safety, reviews, convenience, support

Dislikes

Unproven, expensive, complicated

Recommended sales approaches

• The Acknowledgment Acknowledge their expertise or situation.
• The Add-On After the first yes, add complementary items.
• The Birthday Birthday or anniversary message with offer.
• The Calendar Get them to book a slot; commitment.
• The Challenger Challenging the leader.
• The Common Ground Find shared interest or experience.
• The Done-For-You We do it for them.
• The Foot-in-the-Door Small yes first (e.g. quick survey), then larger ask.
• The Freemium Free tier to get them in; upsell later.
• The New Standard We're setting the new standard.
• The Number X customers, Y years, Z countries.
• The Proof Numbers, logos, testimonials.
• The Safe Choice We're the safe, proven choice.
• The Simplifier Simplify their problem and your solution in one sentence.
• The Swap Trade in or swap old for new.