Teacher

Likes

Value, ethics, student impact, simplicity

Dislikes

Luxury positioning, pressure

Recommended sales approaches

• The Award-Winning Awards and recognition.
• The Before/After Show transformation with your product.
• The Big Scale and resources of big company.
• The Data Drop Lead with one striking stat.
• The Fair Fair to customers; no tricks.
• The Leave-Behind Leave something valuable even if they don't buy.
• The Mirror Mirror their words and style to build rapport.
• The ROI Calculator Show numbers: cost vs. return.
• The Relationship Focus on building rapport; sell through trust over time.
• The Reversible Easy to reverse or cancel.
• The Scalable Grows with them.
• The Segment Different message per segment.
• The Social Proof Use testimonials, case studies, and 'others like you' to persuade.
• The Volume More you buy, more you save.