Convenience-First

Likes

Speed, delivery, ease

Dislikes

DIY, complicated

Recommended sales approaches

• The Advisory Advisory board or input opportunity.
• The Assessment Free assessment that reveals need.
• The Automation Automated sequence that feels personal.
• The Before/After Show transformation with your product.
• The Budget Option Great value for less.
• The Complete Solution Complete solution for the problem.
• The Compliment Sincere compliment to open.
• The Disruptor We're disrupting the old way.
• The Downgrade Offer a lower tier if they hesitate.
• The Event Sell in context of event or experience.
• The First Step Easy first step to get started.
• The Foot-in-the-Door Small yes first (e.g. quick survey), then larger ask.
• The Give First Give value with no ask.
• The Guarantee Strong guarantee to remove risk.
• The Hybrid Best of both worlds.
• The Insider Position as insider info they're getting early.
• The Integration Integrates with what they already use.
• The Observation Comment on something you notice about them.
• The Referral Loop Give discount for referring others.
• The Secret Share a 'secret' or insider angle.
• The Standard This is the standard; everyone uses it.
• The Surprise Unexpected extra or upgrade to delight.