Nurse/Healthcare Worker

Likes

Practical benefits, scheduling, respect, clarity

Dislikes

Aggressive sales, unclear terms

Recommended sales approaches

• The Advisory Advisory board or input opportunity.
• The Annual Pay annually; save vs. monthly.
• The Challenger Challenging the leader.
• The Disruptor We're disrupting the old way.
• The Follow-Up Persistent, helpful follow-up until they're ready.
• The Lunch Offer to buy lunch and chat; low-pressure.
• The Mistaken Identity Oops, thought you were someone else—then pivot to 'Since we're here, have you heard about...'
• The Objection Map Prepared answers for common objections.
• The Old Friend Act like you know them from somewhere; ask about 'last time we met' and transition to offer.
• The One-to-One Fully personalized to them.
• The Quick Win Offer a small win first to build trust.
• The Relationship Focus on building rapport; sell through trust over time.
• The Reversible Easy to reverse or cancel.
• The Sandbox Let them play in a sandbox.
• The Share Share or pool with others.
• The Transparent Transparent pricing and terms.