Retired Professional

Likes

Security, guarantees, no pressure, respect

Dislikes

Rush tactics, complexity, lock-in

Recommended sales approaches

• The Assumption Challenge Challenge a belief they hold to open mind.
• The Committed For those ready to commit.
• The Demo Show, don't tell; let the product sell itself.
• The Essential Essential for their success.
• The Founder Story Personal story of why you built this.
• The Full-Service We do it all for them.
• The Humor Light humor to break tension and be memorable.
• The Industry Leader Leader in the industry.
• The Mirror Mirror their words and style to build rapport.
• The Permission Ask permission to share an idea or offer.
• The Puppy Dog Let them try it with an easy return—they get attached.
• The Raving Fan Turn them into a raving fan with over-delivery.
• The Segment Different message per segment.
• The Success Path Show path to success with your product.
• The Takeaway Suggest maybe it's not for them; create desire.
• The Urgency Deadline or scarcity to prompt action.