Relationship Buyer

Likes

Relationship, trust, rapport

Dislikes

Transactional, cold

Recommended sales approaches

• The Committed For those ready to commit.
• The Concierge White-glove onboarding or support.
• The Consultative Ask discovery questions first; position your solution as the answer to their stated needs.
• The Downgrade Offer a lower tier if they hesitate.
• The Ecosystem Part of a larger ecosystem.
• The Must-Have Everyone needs this.
• The No-Brainer So good it's a no-brainer.
• The Objection Map Prepared answers for common objections.
• The Old Friend Act like you know them from somewhere; ask about 'last time we met' and transition to offer.
• The Onboarding Great onboarding as part of the sale.
• The Powerful Powerful for those who need it.
• The Retarget Retarget with message based on behavior.
• The Self-Serve They can help themselves.
• The Three Bullets Three benefits only; clear and memorable.
• The Time Respect I know you have 2 minutes; here's the one thing.
• The Veteran Years of experience.