College Student

Likes

Deals, social proof, ease, mobile-first

Dislikes

Long commitments, high cost, formal pitch

Recommended sales approaches

• The All-in-One One solution for everything.
• The Beta Invite to beta; early access and feedback.
• The Busy Person Respect their time: 'I know you're busy—here's the one thing...'
• The Capstone The final piece they need.
• The Columbo One more thing—soft add-on or close.
• The Demo Show, don't tell; let the product sell itself.
• The Empathy Lead with understanding their situation.
• The Game Changer This changes everything.
• The Guarantee Strong guarantee to remove risk.
• The Jingle Catchy phrase or jingle (if applicable).
• The Loss Aversion Frame around what they lose by not acting.
• The Loss Leader One item at a loss to win the relationship.
• The Niche Speak directly to their industry or role.
• The One-to-One Fully personalized to them.
• The Reactivation We miss you; here's something special.
• The Reversible Easy to reverse or cancel.
• The Scarcity Play Limited time, limited quantity, or exclusive access.
• The Simplifier Simplify their problem and your solution in one sentence.
• The Supported Great support when they need it.
• The Sustainable Environmentally or socially responsible.
• The Urgency Deadline or scarcity to prompt action.