Shift Worker

Likes

Flexibility, 24/7 options, respect

Dislikes

9-to-5 only, no flexibility

Recommended sales approaches

• The Curiosity Gap Tease information they want; offer fills the gap.
• The Flexible Flexible to their needs.
• The Founder Story Personal story of why you built this.
• The Hybrid Best of both worlds.
• The Member Price Members get a special price.
• The Premium Position as premium; price as proof.
• The Price Anchoring Show high option first so target price feels reasonable.
• The Simple Simple and easy.
• The Underdog Fighting for you against the big guys.
• The Waitlist Exclusive waitlist; launch with urgency.
• The Win-Back Special offer for lapsed customers.