Small Business Owner

Likes

ROI, simplicity, support, local feel

Dislikes

Enterprise pricing, complexity

Recommended sales approaches

• The Affiliate Let them earn by referring.
• The Assessment Free assessment that reveals need.
• The Assumptive Close Assume the sale: 'When would you like delivery?'
• The Authority Lead with credentials, data, or expert endorsement.
• The Automation Automated sequence that feels personal.
• The Busy Person Respect their time: 'I know you're busy—here's the one thing...'
• The Disruptor We're disrupting the old way.
• The Event Sell in context of event or experience.
• The Hand-Off Warm hand-off to a specialist or manager.
• The Hard Sell Urgency and direct close; 'limited offer.'
• The Humor Light humor to break tension and be memorable.
• The Mass Personalization Personalized at scale.
• The Multivariate Test multiple elements.
• The Needs-Based Uncover pain points, then present your offer as the solution.
• The Problem Agitation State problem, agitate, then solve.
• The Quote Powerful quote from customer or expert.
• The Summary Close Summarize benefits and ask for the order.