Research-Obsessed

Likes

Data, reviews, comparisons

Dislikes

Vague claims, no data

Recommended sales approaches

• The Accountability Accountability partner or check-in.
• The Demo Show, don't tell; let the product sell itself.
• The Ecosystem Part of a larger ecosystem.
• The FOMO Others are buying; don't miss out.
• The Follow-Up Persistent, helpful follow-up until they're ready.
• The Follow-Up Value Each follow-up includes something useful.
• The Human Real human, not bot.
• The Involving Get them to touch or use the product.
• The Listening Listen more than talk; respond to what they say.
• The New Fresh and new approach.
• The Optional Optional but valuable.
• The Promise Clear promise of outcome.
• The Quick Win Offer a small win first to build trust.
• The Referral Ask Ask for a referral from a happy customer in front of them.
• The Reliable Uptime and reliability.
• The Self-Serve They can help themselves.
• The Showing Show the product in action.
• The Value Position as best value for money.
• The Workshop Run a workshop; sell at the end.