Pragmatic Parent

Likes

Practical, safety, value

Dislikes

Impractical, luxury

Recommended sales approaches

• The Apology Sincere apology for a past issue; then make it right with offer.
• The Custom Custom solution for them.
• The Ethical Ethical business practices.
• The Loss Leader One item at a loss to win the relationship.
• The One Thing Reduce to one compelling benefit.
• The Problem Agitation State problem, agitate, then solve.
• The ROI Calculator Show numbers: cost vs. return.
• The Scarcity Play Limited time, limited quantity, or exclusive access.
• The Secure Security and compliance first.
• The Segment Different message per segment.
• The Supported Great support when they need it.
• The Tier Choose your tier; more value at higher tiers.
• The Trigger Reach out when a trigger event happens (new job, etc.).
• The Trigger-Based Offer when trigger event happens.
• The Visual One strong image or diagram that sells.
• The Voice Leave a voice note; more human.