Event Planner

Likes

Experience, details, vendors

Dislikes

Generic, DIY

Recommended sales approaches

• The All-in-One One solution for everything.
• The Analogy It's like X for Y.
• The Columbo One more thing—soft add-on or close.
• The Complete Solution Complete solution for the problem.
• The Context Contextual offer based on situation.
• The Custom Quote We'll quote based on your needs.
• The DIY They're in control.
• The Early Access Early access to new features.
• The Founder Story Personal story of why you built this.
• The Guarantee Strong guarantee to remove risk.
• The Multi-Touch Several light touches (email, call, content) over time.
• The Press As seen in / featured in.
• The Puppy Dog Let them try it with an easy return—they get attached.
• The Reconnect Reach out to past customers or leads.
• The Social Proof Use testimonials, case studies, and 'others like you' to persuade.
• The Trial Close Test readiness: 'How does that sound so far?'
• The Upsell Sell higher tier or more.