Second Career

Likes

Support, training, flexibility

Dislikes

Assumptions, one-size-fits-all

Recommended sales approaches

• The Authority Lead with credentials, data, or expert endorsement.
• The Bundle Bundle for perceived value and higher ticket.
• The Committed For those ready to commit.
• The Content Valuable content first; soft CTA.
• The Guarantee Strong guarantee to remove risk.
• The Hard Sell Urgency and direct close; 'limited offer.'
• The Moment Right message at the right moment.
• The Niche Speak directly to their industry or role.
• The Proven Proven track record.
• The Raving Fan Turn them into a raving fan with over-delivery.
• The Short-Term Short-term or flexible commitment.
• The Swap Trade in or swap old for new.
• The Trade-In Trade in; credit toward purchase.
• The Underdog Fighting for you against the big guys.