Disabled/Adaptive

Likes

Accessibility, respect, accommodation

Dislikes

Ignoring needs, one-size-fits-all

Recommended sales approaches

• The Assessment Free assessment that reveals need.
• The Busy Person Respect their time: 'I know you're busy—here's the one thing...'
• The Context Contextual offer based on situation.
• The Down-Sell Offer smaller option if they refuse main.
• The Elevator 30-second pitch; crisp and clear.
• The Event Sell in context of event or experience.
• The Group Discount Bring a group; everyone gets a deal.
• The Guarantee Strong guarantee to remove risk.
• The Likability Be genuinely likable; people buy from people they like.
• The Long-Term Long-term investment and relationship.
• The Multi-Touch Several light touches (email, call, content) over time.
• The Old Friend Act like you know them from somewhere; ask about 'last time we met' and transition to offer.
• The Onboarding Great onboarding as part of the sale.
• The Optional Optional but valuable.
• The Payment Plan Break price into small payments to reduce sticker shock.
• The Question Open with a question that creates curiosity.
• The Ready For those ready to buy now.
• The Retarget Retarget with message based on behavior.
• The Third-Party Use a study or expert to make the point.