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Marketing Manager

Marketing Manager

Focused on campaigns, metrics, and brand.

Likes

Metrics, creativity, tools, case studies

Dislikes

Generic solutions, no data

Recommended sales approaches

  • The Accountability Accountability partner or check-in.
  • The Apology Sincere apology for a past issue; then make it right with offer.
  • The Elevator 30-second pitch; crisp and clear.
  • The Empathy Lead with understanding their situation.
  • The Lifecycle Different offer per lifecycle stage.
  • The Segment-Specific Message tailored to their segment.
  • The Third-Party Use a study or expert to make the point.

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