Tech-Skeptic

Likes

Human touch, simple, proven

Dislikes

App-only, complex tech

Recommended sales approaches

• The Concierge White-glove onboarding or support.
• The Exclusivity Only for people like you; invite-only.
• The Flash Sale Short window; big discount.
• The Follow-Up Value Each follow-up includes something useful.
• The Mastermind Put them in a group of peers.
• The Member Price Members get a special price.
• The Milestone Congratulate a milestone; tie to offer.
• The Mission Lead with mission; buy-in to cause.
• The Moment Right message at the right moment.
• The Not Yet Nurture until they're ready.
• The Price Anchoring Show high option first so target price feels reasonable.
• The Reconnect Reach out to past customers or leads.
• The Scarcity Play Limited time, limited quantity, or exclusive access.