Empty Nester

Likes

Time, travel, new hobbies

Dislikes

Kid-focused, young-only

Recommended sales approaches

• The Advisory Advisory board or input opportunity.
• The Ben Franklin List pros and cons; guide to pros.
• The Bundle Bundle for perceived value and higher ticket.
• The Cross-Sell Sell related product to existing customer.
• The Demo Day Live or recorded demo.
• The Early Access Early access to new features.
• The Likability Be genuinely likable; people buy from people they like.
• The Mirror Mirror their words and style to build rapport.
• The Niche Expert We only do this one thing; we're the best.
• The One-to-One Fully personalized to them.
• The Optional Optional but valuable.
• The Permission Ask permission to share an idea or offer.
• The Quick Fix Quick fix for immediate need.
• The Reactivation We miss you; here's something special.
• The Simplifier Simplify their problem and your solution in one sentence.
• The Try Before Free trial or demo to reduce risk.