Price-Sensitive Parent

Likes

Value, safety, durability

Dislikes

Luxury, frivolous

Recommended sales approaches

• The Best-of-Breed We do one thing best; integrate with rest.
• The Coach We coach them through it.
• The Compliment Lead with a genuine compliment about their style/choice, then tie to your product.
• The Demo Day Live or recorded demo.
• The Direct Straight ask: clear, confident, no fluff.
• The Follow-Up Persistent, helpful follow-up until they're ready.
• The Guarantee Strong guarantee to remove risk.
• The Humor Light humor to break tension and be memorable.
• The Must-Have Everyone needs this.
• The Next Step Natural next step from where they are.
• The Not Yet Nurture until they're ready.
• The Powerful Powerful for those who need it.
• The Risk Reversal You take the risk (guarantee, trial).
• The Soft Sell Low pressure; inform and invite.