Bargain Hunter

Likes

Discounts, coupons, clear pricing, value

Dislikes

Hidden fees, pressure, full price

Recommended sales approaches

• The Advisory Advisory board or input opportunity.
• The Annual Pay annually; save vs. monthly.
• The BAB Before-After-Bridge: where they are, where they could be, how.
• The Powerful Powerful for those who need it.
• The Proven Proven track record.
• The Puppy Dog Let them try it with an easy return—they get attached.
• The Sharp Angle When they give objection, use it as reason to buy.
• The Supported Great support when they need it.
• The Urgency Deadline or scarcity to prompt action.