Impulsive Spender

Likes

Instant yes, fun, excitement

Dislikes

Long forms, cooling-off

Recommended sales approaches

• The Always On Always available when they need.
• The Break-Up Maybe we're not a fit; release them.
• The Essential Essential for their success.
• The Feature-Benefit Every feature tied to a benefit for them.
• The Humor Light humor to break tension and be memorable.
• The Innovative We're the innovative choice.
• The Integration Integrates with what they already use.
• The Last Chance This is the last time I'll reach out.
• The Lease Lease instead of buy; lower commitment.
• The Member Price Members get a special price.
• The Mission Lead with mission; buy-in to cause.
• The Quick Win Offer a small win first to build trust.