Subscription Lover

Likes

Recurring, predictability, perks

Dislikes

One-time only, surprise bills

Recommended sales approaches

• The Break-Up Maybe we're not a fit; release them.
• The Improv No script; adapt to each person.
• The Lifecycle Different offer per lifecycle stage.
• The Mass Personalization Personalized at scale.
• The Mirror Mirror their words and style to build rapport.
• The Niche Expert We only do this one thing; we're the best.
• The One-Liner Single sentence that captures the offer.
• The Promise Clear promise of outcome.
• The Questioning Ask more questions; let them convince themselves.
• The Quick Fix Quick fix for immediate need.
• The Rent Rent when you need it.
• The Secure Security and compliance first.
• The Thank You Thank them for time before asking; gratitude.
• The Trial Close Test readiness: 'How does that sound so far?'
• The Upgrade Present premium option as the obvious choice.
• The Value-Based Lead with ROI and long-term value, not just price.